This conceptual campaign aims to encourage adults to spend more time with their elderly parents. The concept of the campaign is to depict activities which would have put a smile in their elderly parents if they had spent these joyous times together when their parents are still alive.


elderly process-01

Design brief

elderly process-02


Words pairing technique was used to brainstorm for different concepts for the advertisement.  I listed related words from the two key topics of the message: ‘eldery’ and ‘care’, and use the resulting words as inspirations for the advertisement concept.

elderly process-03

 Final design

postersATL: Poster series


poster final-01 (Custom)Scenario 1: Clinic


poster final-02 (Custom)Scenario 2: Restaurant


poster final-03 (Custom)Scenario 3: Living Room


lots of postcardsBTL: Postcards