This project was done as part of the masterclass in service design conducted by CIID .
To evaluate and subsequently improve the service of bicycle rental as a mode of transportation for a tourist that would like to visit tourist attractions in Singapore.
After immersing ourselves in the experience cycling in Singapore city area, we documented the full consumer journey from the awareness stage to the leaving stage. We then analysed the high and low points of the journey as well as the obstacles we encountered along the way. Using this analysis as a guide, we crafted a detailed and thorough blueprint of an improved bicycle rental from both the user’s point of view and the service providers’ point of view, as well as the back-end requirements of each step.
Kelvin Emmanuel Ng